Small Business

Identity & Trademark

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Client & Projects

INNOSOFT,
Logo and identity system

Marketing Objective

Create a logo and identity system to launch INNOSOFT, a new software training and consulting company in Morocco. The logo is being utilized on
the company's web site and on all of their marketing collateral.

Design Objective

Design a dynamic and bold logo using a distinctive two-tone turquoise color scheme that is inspired by popular colors common in the region. Incorporating a bright red triangle in the logo gave it an energetic and forward sense of direction.