Client & Project

Dearborn Trade Publishing,
2002 Fall–Winter Catalog

Marketing Objective

Create a bi-annual catalog that promotes new and existing titles and includes categories for business management, marketing, sales, entrepreneurship, personal finance and investing.

Design Objective

Design and produce an artistic catalog that integrates lead titles into stock illustrations on the cover and inside front cover. The catalog was the first in a series of three catalogs that incorporate a 'businessman' character that playfully interacts with the book covers.